Lester Massingham

2 books

Essentials of Marketing Management by Lester Massingham, Geoffrey Lancaster

Essentials of Marketing Management

Lester Massingham, Geoffrey Lancaster

552 pages • hardcover

nonfiction business economics informative medium-paced
Marketing Case Studies: How to Tackle Them: How to Answer Them by Lester Massingham, Lancaster, Massingham
Marketing Case Studies: How to Tackle Them: How to Answer Them
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Lester Massingham, Lancaster, Massingham

Marketing Case Studies: How to Tackle Them: How to Answer Them

Marketing Series

Lester Massingham, Lancaster, Massingham

288 pages • paperback

nonfiction business economics