Lester Massingham

2 books

Essentials of Marketing Management by Geoffrey Lancaster, Lester Massingham

Essentials of Marketing Management

Geoffrey Lancaster, Lester Massingham

552 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Marketing Case Studies: How to Tackle Them: How to Answer Them by Lancaster, Lester Massingham, Massingham
Marketing Case Studies: How to Tackle Them: How to Answer Them
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Lancaster, Lester Massingham, Massingham

Marketing Case Studies: How to Tackle Them: How to Answer Them

Marketing Series

Lancaster, Lester Massingham, Massingham

288 pages • missing pub info (editions)

nonfiction business economics
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