The Language of Content Strategy by Scott Abel, Rahel Anne Bailie, Marcia Riefer Johnston

The Language of Content Strategy

Scott Abel, Rahel Anne Bailie, Marcia Riefer Johnston

138 pages first pub 2014 (editions)

nonfiction business technology challenging informative slow-paced
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Description

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a ...

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