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Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
—
Stan Rapp, Thomas L. Collins
—
Stan Rapp, Thomas L. Collins
304 pages • first pub 1986 (editions)
ISBN/UID: 9780452262386
Format: Paperback
Language: English
Publisher: Plume
Publication date: 01 March 1986
informative
medium-paced
Description
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings
Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
—
Stan Rapp, Thomas L. Collins
—
Stan Rapp, Thomas L. Collins
304 pages • first pub 1986 (editions)
ISBN/UID: 9780452262386
Format: Paperback
Language: English
Publisher: Plume
Publication date: 01 March 1986
informative
medium-paced
Description
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings