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Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Thomas L. Collins, Stan Rapp
Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
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Thomas L. Collins, Stan Rapp

Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Thomas L. Collins, Stan Rapp

304 pages • first pub 1986 (editions)

informative medium-paced
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