Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout

240 pages first pub 2000 (editions)

nonfiction business informative medium-paced
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"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the ...

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