Jack Trout

22 books

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Laura Ries, Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries, Al Ries

182 pages • first pub 1998 (editions)

nonfiction business informative medium-paced
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

160 pages • first pub 1993 (editions)

nonfiction business informative fast-paced
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout

240 pages • first pub 2000 (editions)

nonfiction business informative medium-paced
Differentiate or Die: Survival in Our Era of Killer Competition by Patrick Cullen, Jack Trout, Steve Rivkin

Differentiate or Die: Survival in Our Era of Killer Competition

Patrick Cullen, Jack Trout, Steve Rivkin

240 pages • first pub 2000 (editions)

nonfiction business informative medium-paced
Horse Sense: The Key to Success is Finding a Horse to Ride by Al Ries, Jack Trout

Horse Sense: The Key to Success is Finding a Horse to Ride

Al Ries, Jack Trout

231 pages • first pub 1990 (editions)

nonfiction business informative medium-paced
Jack Trout on Strategy by Jack Trout

Jack Trout on Strategy

Jack Trout

176 pages • missing pub info (editions)

nonfiction business economics informative fast-paced
Marketing Warfare by Al Ries, Jack Trout

Marketing Warfare

Al Ries, Jack Trout

216 pages • first pub 1985 (editions)

nonfiction business informative medium-paced
The New Positioning: The Latest on the World's #1 Business Strategy by Al Ries, Jack Trout, Steve Rivkin

The New Positioning: The Latest on the World's #1 Business Strategy

Al Ries, Jack Trout, Steve Rivkin

173 pages • first pub 1995 (editions)

nonfiction business informative slow-paced
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries, Jack Trout

213 pages • first pub 1980 (editions)

nonfiction business informative inspiring slow-paced
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right by Jack Trout, Steve Rivkin

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right

Jack Trout, Steve Rivkin

205 pages • first pub 1998 (editions)

nonfiction business self help informative medium-paced