Jack Trout

25 books

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Laura Ries, Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries, Al Ries

182 pages • 1998

nonfiction business informative medium-paced
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

160 pages • digital • 1993

nonfiction business informative fast-paced
Differentiate or Die: Survival in Our Era of Killer Competition by Patrick Cullen, Jack Trout, Steve Rivkin

Differentiate or Die: Survival in Our Era of Killer Competition

Patrick Cullen, Jack Trout, Steve Rivkin

240 pages • 2000

nonfiction business informative medium-paced
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout

240 pages • 2000

nonfiction business informative medium-paced
Horse Sense: The Key to Success is Finding a Horse to Ride by Al Ries, Jack Trout

Horse Sense: The Key to Success is Finding a Horse to Ride

Al Ries, Jack Trout

231 pages • 1990

nonfiction business informative medium-paced
Jack Trout on Strategy by Jack Trout

Jack Trout on Strategy

Jack Trout

176 pages • paperback

nonfiction business economics informative fast-paced
Marketing Warfare by Al Ries, Jack Trout

Marketing Warfare

Al Ries, Jack Trout

216 pages • 1985

nonfiction business informative medium-paced
The New Positioning: The Latest on the World's #1 Business Strategy by Al Ries, Jack Trout, Steve Rivkin

The New Positioning: The Latest on the World's #1 Business Strategy

Al Ries, Jack Trout, Steve Rivkin

173 pages • 1995

nonfiction business informative slow-paced
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries, Jack Trout

213 pages • 1980

nonfiction business informative inspiring slow-paced
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right by Jack Trout, Steve Rivkin

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right

Jack Trout, Steve Rivkin

205 pages • 1998

nonfiction business self help informative medium-paced