Differentiate or Die by Jack Trout, Jack Trout
Differentiate or Die

Jack Trout, Jack Trout

Differentiate or Die

Jack Trout, Jack Trout

246 pages missing pub info (editions)

nonfiction business informative medium-paced
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In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely va...

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