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Current edition
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz

189 pages • first pub 2003 (editions)

challenging informative medium-paced
Other editions (3)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz

236 pages • first pub 2003 (editions)

challenging informative medium-paced
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz

258 pages • first pub 2003 (editions)

challenging informative medium-paced
The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting by Helen Katz
The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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Helen Katz

The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting

Helen Katz

163 pages • first pub 1995 (editions)

challenging informative medium-paced