Marketing: Theory, Evidence, Practice by Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

Marketing: Theory, Evidence, Practice
Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

609 pages • first pub 2013 (view editions)

nonfiction business informative medium-paced

mark as owned

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Description

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...