Karen Nelson-Field

3 books

Marketing: Theory, Evidence, Practice by Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

Marketing: Theory, Evidence, Practice

Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

609 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
The Attention Economy and How Media Works: Simple Truths for Marketers by Karen Nelson-Field

The Attention Economy and How Media Works: Simple Truths for Marketers

Karen Nelson-Field

152 pages • missing pub info (editions)

nonfiction business economics medium-paced
Viral Marketing: The Science of Sharing by Karen Nelson-Field

Viral Marketing: The Science of Sharing

Karen Nelson-Field

128 pages • missing pub info (editions)

nonfiction business economics