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104 pages • missing pub info (editions)
ISBN/UID: 9781601981547
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 08 August 2008
Description
In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indica...
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104 pages • missing pub info (editions)
ISBN/UID: 9781601981547
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 08 August 2008
Description
In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indica...