Michel Wedel

3 books

Eye Tracking for Visual Marketing by Michel Wedel, Rik Pieters

Eye Tracking for Visual Marketing

Foundations and Trends(r) in Marketing

Michel Wedel, Rik Pieters

104 pages • paperback

nonfiction business economics informative medium-paced
Market Segmentation: Conceptual and Methodological Foundations by Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations

International Quantitative Marketing

Michel Wedel, Wagner A. Kamakura

382 pages • hardcover

nonfiction business economics mathematics informative medium-paced
Building Models for Marketing Decisions by Michel Wedel, Dick R. Wittink, Peter S. H. Leeflang

Building Models for Marketing Decisions

International Series in Quantitative Marketing

Michel Wedel, Dick R. Wittink, Peter S. H. Leeflang

645 pages • hardcover

nonfiction business economics mathematics medium-paced