Michel Wedel

3 books

Eye Tracking for Visual Marketing by Rik Pieters, Michel Wedel

Eye Tracking for Visual Marketing

Foundations and Trends(r) in Marketing

Rik Pieters, Michel Wedel

104 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Market Segmentation: Conceptual and Methodological Foundations by Wagner A. Kamakura, Michel Wedel

Market Segmentation: Conceptual and Methodological Foundations

International Quantitative Marketing

Wagner A. Kamakura, Michel Wedel

382 pages • missing pub info (editions)

nonfiction business economics mathematics informative medium-paced
Building Models for Marketing Decisions by Peter S. H. Leeflang, Michel Wedel, Dick R. Wittink

Building Models for Marketing Decisions

International Series in Quantitative Marketing

Peter S. H. Leeflang, Michel Wedel, Dick R. Wittink

645 pages • missing pub info (editions)

nonfiction business economics mathematics medium-paced
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