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237 pages • missing pub info (view editions)
ISBN/UID: 9780071769716
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 10 January 2012
Description
Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can ar...
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237 pages • missing pub info (view editions)
ISBN/UID: 9780071769716
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 10 January 2012
Description
Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can ar...