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352 pages • first pub 2003 (editions)
ISBN/UID: 9781578518265
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2003
Description
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and lingu...
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352 pages • first pub 2003 (editions)
ISBN/UID: 9781578518265
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2003
Description
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and lingu...