Gerald Zaltman

4 books

How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

How Customers Think: Essential Insights into the Mind of the Market

Gerald Zaltman

352 pages • first pub 2003 (editions)

nonfiction business psychology informative slow-paced
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Vincent Barabba, Gerald Zaltman

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

Vincent Barabba, Gerald Zaltman

294 pages • missing pub info (editions)

challenging informative medium-paced
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Lindsay H. Zaltman, Gerald Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Lindsay H. Zaltman, Gerald Zaltman

230 pages • first pub 2008 (editions)

nonfiction business psychology challenging informative medium-paced
UNLOCKED: Keys to Improve Your Thinking by Gerald Zaltman
UNLOCKED: Keys to Improve Your Thinking
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Gerald Zaltman

UNLOCKED: Keys to Improve Your Thinking

Gerald Zaltman

missing page info • missing pub info (editions)

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