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284 pages • first pub 2008 (view editions)
ISBN/UID: 9781936572199
Format: Paperback
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 15 June 2014
Description
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulatin...
Community Reviews
Content Warnings
284 pages • first pub 2008 (view editions)
ISBN/UID: 9781936572199
Format: Paperback
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 15 June 2014
Description
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulatin...
Community Reviews
Content Warnings