Alexander Chernev

15 books

Product Assortment and Consumer Choice: An Interdisciplinary Review by Alexander Chernev

Product Assortment and Consumer Choice: An Interdisciplinary Review

Foundations and Trends(r) in Marketing

Alexander Chernev

74 pages • missing pub info (editions)

nonfiction business psychology informative reflective medium-paced
Strategic Marketing Management by Philip Kotler, Alexander Chernev

Strategic Marketing Management

Philip Kotler, Alexander Chernev

254 pages • first pub 2008 (editions)

nonfiction business informative medium-paced
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant by Alexander Chernev
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
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Alexander Chernev

The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant

Alexander Chernev

218 pages • missing pub info (editions)

nonfiction business informative medium-paced
Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences by Alexander Chernev
Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences
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Alexander Chernev

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Alexander Chernev

448 pages • missing pub info (editions)

The Dieter's Paradox: Why Dieting Makes Us Fat by Alexander Chernev

The Dieter's Paradox: Why Dieting Makes Us Fat

Alexander Chernev

220 pages • first pub 2011 (editions)

informative medium-paced
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management by Philip Kotler, Alexander Chernev

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Philip Kotler, Alexander Chernev

432 pages • missing pub info (editions)

medium-paced
Marketing Management [RENTAL EDITION] by Philip Kotler
Marketing Management [RENTAL EDITION]
—
Philip Kotler

Marketing Management [RENTAL EDITION]

Philip Kotler

missing page info • first pub 1967 (editions)

The Marketing Plan Handbook, 6th Edition by Alexander Chernev

The Marketing Plan Handbook, 6th Edition

Alexander Chernev

156 pages • missing pub info (editions)

nonfiction business economics medium-paced
The Marketing Plan Handbook by Alexander Chernev

The Marketing Plan Handbook

Alexander Chernev

148 pages • missing pub info (editions)

nonfiction business economics
Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews by Alexander Chernev

Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews

Alexander Chernev

232 pages • first pub 2011 (editions)

challenging informative medium-paced