The Language of Content Strategy by Scott Abel, Rahel Anne Bailie

The Language of Content Strategy

Scott Abel, Rahel Anne Bailie

136 pages first pub 2014 (editions)

nonfiction business technology challenging informative slow-paced
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Description

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representati...

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