The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up by John Walker Mullins
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up
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John Walker Mullins
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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up

John Walker Mullins

324 pages • first pub 2003 (view editions)

nonfiction business informative slow-paced
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Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? With an accompanying app, available on iTunes and Android, that will enab...

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