John Walker Mullins

3 books

Marketing Management: A Strategic, Decision-making Approach by John Walker Mullins

Marketing Management: A Strategic, Decision-making Approach

John Walker Mullins

520 pages • paperback

nonfiction business
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up by John Walker Mullins
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up
—
John Walker Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up

John Walker Mullins

324 pages • 2003

nonfiction business informative slow-paced
The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up by John Walker Mullins, John Mullins
The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up
—
John Walker Mullins, John Mullins

The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up

John Walker Mullins, John Mullins

360 pages • 2003

nonfiction business informative slow-paced