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288 pages • missing pub info (editions)
ISBN/UID: 9781422101674
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2007
Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, ...
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Content Warnings
288 pages • missing pub info (editions)
ISBN/UID: 9781422101674
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2007
Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, ...
Community Reviews
Content Warnings