Jan-Benedict E. M. Steenkamp

2 books

Brand Breakout: How Emerging Market Brands Will Go Global by Jan-Benedict E.M Steenkamp, Nirmalya Kumar

Brand Breakout: How Emerging Market Brands Will Go Global

Jan-Benedict E.M Steenkamp, Nirmalya Kumar

272 pages • first pub 2013 (editions)

business informative medium-paced
Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

288 pages • missing pub info (editions)

nonfiction business economics
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