What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) by Bill Pitts, George Lois
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)
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Bill Pitts, George Lois
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What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

Bill Pitts, George Lois

304 pages • first pub 1991 (editions)

business informative lighthearted medium-paced
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Even if you don\'t realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today\'s saturated media environment, Lois show...

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