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52 pages • missing pub info (view editions)
ISBN/UID: 9781601981004
Format: Paperback
Language: English
Publisher: Now Publishers
Edition Pub Date: 12 January 2008
Description
Work on relationship marketing suggests that developing strong relationships between consumers and brands is important given their implications for customer loyalty and price insensitivity. In turn, these customer responses can lower costs and inc...
Community Reviews
Content Warnings
52 pages • missing pub info (view editions)
ISBN/UID: 9781601981004
Format: Paperback
Language: English
Publisher: Now Publishers
Edition Pub Date: 12 January 2008
Description
Work on relationship marketing suggests that developing strong relationships between consumers and brands is important given their implications for customer loyalty and price insensitivity. In turn, these customer responses can lower costs and inc...
Community Reviews
Content Warnings