C. Whan Park

3 books

Brand Admiration: Building A Business People Love by Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
Brand Admiration: Building A Business People Love
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Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

Brand Admiration: Building A Business People Love

Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

288 pages • digital

informative medium-paced
Brand Attachment: Construct, Consequences and Causes by Deborah J. McInnis, Joseph Priester, C. Whan Park

Brand Attachment: Construct, Consequences and Causes

Foundations and Trends(r) in Marketing

Deborah J. McInnis, Joseph Priester, C. Whan Park

52 pages • paperback

nonfiction business economics
Handbook of Brand Relationships by C. Whan Park, Deborah J. Macinnis, Joseph W. Priester

Handbook of Brand Relationships

C. Whan Park, Deborah J. Macinnis, Joseph W. Priester

432 pages • hardcover

nonfiction business economics medium-paced