C. Whan Park

3 books

Brand Admiration: Building A Business People Love by Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park
Brand Admiration: Building A Business People Love
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Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park

Brand Admiration: Building A Business People Love

Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park

288 pages • missing pub info (editions)

informative medium-paced
Brand Attachment: Construct, Consequences and Causes by Deborah J. McInnis, Joseph Priester, C. Whan Park

Brand Attachment: Construct, Consequences and Causes

Foundations and Trends(r) in Marketing

Deborah J. McInnis, Joseph Priester, C. Whan Park

52 pages • missing pub info (editions)

nonfiction business economics
Handbook of Brand Relationships by Deborah J. Macinnis, Joseph W. Priester, C. Whan Park

Handbook of Brand Relationships

Deborah J. Macinnis, Joseph W. Priester, C. Whan Park

432 pages • missing pub info (editions)

nonfiction business economics medium-paced
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