Influence and Persuasion (HBR Emotional Intelligence Series) by Harvard Business Review, Robert B. Cialdini, Nick Morgan

Influence and Persuasion (HBR Emotional Intelligence Series)

Harvard Business Review, Robert B. Cialdini, Nick Morgan

1 hour, 58 minutes • first pub 2018 (editions) user-added

nonfiction business psychology informative fast-paced
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Description

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting b...

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