Joan Kiddon

8 books

The Paradox Planet: Creating Brand Experiences for The Age of I by Joan Kiddon, Larry Light

The Paradox Planet: Creating Brand Experiences for The Age of I

Joan Kiddon, Larry Light

178 pages • hardcover

nonfiction business economics informative reflective medium-paced
Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them by Joan Kiddon, Larry Light

Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them

Joan Kiddon, Larry Light

256 pages • hardcover

nonfiction business economics informative inspiring medium-paced
Branding Strategies for Success by Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker
Branding Strategies for Success
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Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker

Branding Strategies for Success

Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker

697 pages • digital • 2012

medium-paced
Marketing Strategy from the Masters by Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee
Marketing Strategy from the Masters
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Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

Marketing Strategy from the Masters

Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

1021 pages • digital • 2010

medium-paced
New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Joan Kiddon, Larry Light

New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization

Joan Kiddon, Larry Light

missing page info • 2015

informative medium-paced
Six Rules for Brand Revitalization by Joan Kiddon, Larry Light
Six Rules for Brand Revitalization
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Joan Kiddon, Larry Light

Six Rules for Brand Revitalization

Joan Kiddon, Larry Light

239 pages • digital • 2009

nonfiction business informative medium-paced
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands by Joan Kiddon, Larry Light

Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Joan Kiddon, Larry Light

218 pages • hardcover • 2009

business informative reflective medium-paced
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands by Larry Light
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
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Larry Light

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Larry Light

218 pages • digital • 2009