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Gary L. Lilien, Kathleen Searls, Eric von Hippel, Pamela D. Morrison, Mary Sonnack
57 pages • first pub 2002 (view editions) not a book user-added
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: 01 August 2002
Description
AbstractTraditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects information about bo...
Community Reviews
Content Warnings
—
Gary L. Lilien, Kathleen Searls, Eric von Hippel, Pamela D. Morrison, Mary Sonnack
57 pages • first pub 2002 (view editions) not a book user-added
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: 01 August 2002
Description
AbstractTraditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects information about bo...
Community Reviews
Content Warnings