Performance Assessment of the Lead User Idea-Generation Process for New Product Development by Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison
Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison

57 pages first pub 2002 (view editions) not a book user-added

nonfiction business economics science

Description

AbstractTraditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects information about bo...

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