Gary L. Lilien

5 books

Marketing Engineering 2nd Edition by Gary L. Lilien
Marketing Engineering 2nd Edition
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Gary L. Lilien

Marketing Engineering 2nd Edition

Gary L. Lilien

missing page info • missing pub info (editions)

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Gary L. Lilien, Arvind Rangaswamy

518 pages • first pub 1997 (editions)

reference informative medium-paced
Performance Assessment of the Lead User Idea-Generation Process for New Product Development by Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison
Performance Assessment of the Lead User Idea-Generation Process for New Product Development
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Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Gary L. Lilien, Kathleen Searls, Mary Sonnack, Eric von Hippel, Pamela D. Morrison

57 pages • first pub 2002 (editions) not a book user-added

nonfiction business economics science
Principles of Marketing Engineering by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

288 pages • missing pub info (editions)

nonfiction business economics
Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering and Analytics

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

328 pages • missing pub info (editions)

nonfiction business economics