The small BIG: small changes that spark big influence by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

The small BIG: small changes that spark big influence

Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

288 pages • first pub 2014 (view editions)

nonfiction business psychology self help informative fast-paced
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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lea...

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