Inside Information: Making Sense of Marketing Data by J. H. Fletcher, D. V. L. Smith

Inside Information: Making Sense of Marketing Data

J. H. Fletcher, D. V. L. Smith

250 pages first pub 2000 (editions)

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In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent acti...

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