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250 pages • first pub 2000 (editions)
ISBN/UID: 9780471495437
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent acti...
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250 pages • first pub 2000 (editions)
ISBN/UID: 9780471495437
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent acti...