D. V. L. Smith

2 books

The Art and Science of Interpreting Market Research Evidence by D. V. L. Smith, J.H. Fletcher

The Art and Science of Interpreting Market Research Evidence

D. V. L. Smith, J.H. Fletcher

248 pages • hardcover

nonfiction business economics medium-paced
Inside Information: Making Sense of Marketing Data by D. V. L. Smith, J. H. Fletcher

Inside Information: Making Sense of Marketing Data

D. V. L. Smith, J. H. Fletcher

250 pages • hardcover • 2000

medium-paced