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303 pages • missing pub info (editions)
ISBN/UID: 9780230580244
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 17 January 2012
Description
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text...
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303 pages • missing pub info (editions)
ISBN/UID: 9780230580244
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 17 January 2012
Description
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text...
Community Reviews
Content Warnings