T. C. Melewar

3 books

Asia Branding: Connecting Brands, Consumers and Companies by T. C. Melewar, Don Schultz, Bang Nguyen

Asia Branding: Connecting Brands, Consumers and Companies

T. C. Melewar, Don Schultz, Bang Nguyen

350 pages • paperback

nonfiction business economics medium-paced
Corporate Branding: Areas, Arenas and Approaches by T. C. Melewar, S. F. Syed Alwi
Corporate Branding: Areas, Arenas and Approaches
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T. C. Melewar, S. F. Syed Alwi

Corporate Branding: Areas, Arenas and Approaches

T. C. Melewar, S. F. Syed Alwi

286 pages • paperback • 2015

Strategic International Marketing: An Advanced Perspective by Suraksha Gupta, T. C. Melewar

Strategic International Marketing: An Advanced Perspective

Suraksha Gupta, T. C. Melewar

303 pages • paperback

nonfiction business economics medium-paced