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272 pages • missing pub info (editions)
ISBN/UID: 9780230343436
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 21 October 2011
Description
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and inno...
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Content Warnings
272 pages • missing pub info (editions)
ISBN/UID: 9780230343436
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 21 October 2011
Description
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and inno...
Community Reviews
Content Warnings