The Complete Marketer: 60 Essential Concepts for Marketing Excellence by Mike Meldrum, Malcolm McDonald

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Mike Meldrum, Malcolm McDonald

336 pages missing pub info (editions)

nonfiction business economics
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The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales,...

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