Social Marketing: Behavior Change for Social Good by Philip Kotler, Nancy R. Lee

Social Marketing: Behavior Change for Social Good

Philip Kotler, Nancy R. Lee

624 pages missing pub info (editions)

nonfiction business politics challenging informative medium-paced
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Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...

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