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384 pages • missing pub info (editions)
ISBN/UID: 9780078028946
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 24 January 2013
Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning proces...
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Content Warnings
384 pages • missing pub info (editions)
ISBN/UID: 9780078028946
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 24 January 2013
Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning proces...
Community Reviews
Content Warnings