Orville C. Walker

2 books

Marketing Management: A Strategic Decision-Making Approach by Orville C. Walker, John Mullins

Marketing Management: A Strategic Decision-Making Approach

Orville C. Walker, John Mullins

547 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, John Mullins

Marketing Strategy: A Decision-Focused Approach

Orville C. Walker, John Mullins

384 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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