Marketing Myopia by Theordore Levitt

Marketing Myopia

Theordore Levitt

104 pages first pub 2019 (editions)

nonfiction business informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because th...

Read more

Community Reviews

Loading...

Content Warnings

Loading...