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104 pages • first pub 2008 (editions)
ISBN/UID: 9781422126011
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 16 June 2008
Description
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because th...
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Content Warnings
104 pages • first pub 2008 (editions)
ISBN/UID: 9781422126011
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 16 June 2008
Description
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because th...
Community Reviews
Content Warnings