Key Account Management: The Definitive Guide by Diana Woodburn, Malcolm McDonald
Key Account Management: The Definitive Guide

Diana Woodburn, Malcolm McDonald

Key Account Management: The Definitive Guide

Diana Woodburn, Malcolm McDonald

missing page info Add in missing page information first pub 2006 (view editions)

medium-paced
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Description

As with other leading business titles from McDonald, this book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by...

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