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Katherine White, Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato, Darren William Dahl
528 pages • first pub 1992 (editions)
ISBN/UID: 9780133958096
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practition...
Community Reviews
Content Warnings
—
Katherine White, Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato, Darren William Dahl
528 pages • first pub 1992 (editions)
ISBN/UID: 9780133958096
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practition...
Community Reviews
Content Warnings