Judith Lynne Zaichkowsky

1 book

Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition by Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato, Darren William Dahl, Katherine White
Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition
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Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato, Darren William Dahl, Katherine White

Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition

Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato, Darren William Dahl, Katherine White

528 pages • first pub 1992 (editions)

nonfiction business psychology challenging informative medium-paced