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Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources

Neil G. Kotler, Philip Kotler

432 pages • first pub 1998 (editions)

nonfiction art business history informative medium-paced
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Neil G. Kotler, Philip Kotler

544 pages • first pub 1998 (editions)

nonfiction art business history informative medium-paced