Consumer Behavior: Human Pursuit of Happiness in the World of Goods by Jill Avery
Consumer Behavior: Human Pursuit of Happiness in the World of Goods
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Jill Avery
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Consumer Behavior: Human Pursuit of Happiness in the World of Goods

Jill Avery with Banwari Mittal, Jill Mellick, Sharon Beatty, Robert V. Kozinets, Morris B. Holbrook

675 pages • first pub 2010 (editions)

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