Banwari Mittal

2 books

CONSUMER BEHAVIOR by Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

CONSUMER BEHAVIOR

Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

580 pages • first pub 1336 (editions)

informative medium-paced
Valuespace: Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth

Valuespace: Winning the Battle for Market Leadership

Banwari Mittal, Jagdish N. Sheth

265 pages • first pub 2001 (editions)

informative reflective medium-paced