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Malcolm McDonald, Lynette Ryals
404 pages • first pub 2007 (editions)
ISBN/UID: 9780750683678
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic sk...
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Content Warnings
—
Malcolm McDonald, Lynette Ryals
404 pages • first pub 2007 (editions)
ISBN/UID: 9780750683678
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic sk...
Community Reviews
Content Warnings