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Key Account Plans: The Practitioners' Guide to Profitable Planning by Lynette Ryals, Malcolm McDonald
Key Account Plans: The Practitioners' Guide to Profitable Planning

Lynette Ryals, Malcolm McDonald

Key Account Plans: The Practitioners' Guide to Profitable Planning

Lynette Ryals, Malcolm McDonald

404 pages first pub 2007 (editions)

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Description

Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic sk...

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