The Wallet Allocation Rule: Winning the Battle for Share by Lerzan Aksoy, Luke Williams, Timothy L. Keiningham

The Wallet Allocation Rule: Winning the Battle for Share

Lerzan Aksoy, Luke Williams, Timothy L. Keiningham

240 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Customer Loyalty Isn't Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harva...

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