HBR's 10 Must Reads on Strategic Marketing by Clayton M. Christensen, Harvard Business Review, Theordore Levitt

HBR's 10 Must Reads on Strategic Marketing

Clayton M. Christensen, Harvard Business Review, Theordore Levitt

224 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
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Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Busines...

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