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230 pages • first pub 2000 (view editions)
ISBN/UID: 9780471357643
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: Not specified
Description
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...
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230 pages • first pub 2000 (view editions)
ISBN/UID: 9780471357643
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: Not specified
Description
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...